Podcast Marketing

What is it?

Podcast Marketing is search engine optimisation and content marketing all rolled into one. The keywords you place behind the video or audio podcast will help it rise up the rankings on Google and iTunes, so you can reach more people. Using specific keywords and sites we can build a targeted audience and your subscriber list will start to grow. Correct targeting will help you stand out from the crowd, there were 2.6 billion requests to download podcasts in 2014*.

Our approach

We’ll take your podcast and place it on a web page with the SEO all worked out for you, helping increase rankings. We’ll look at the podcast that you want to publish and suggest the best sites to publish it on and select keywords to attract the right audience. We’ll optimise your cover art and titles to ensure your message is getting through.

Benefits to you

  • Podcasting is increasing – an estimated 39 million people in the US have listened to a podcast in the last month**.
  • Technology has made podcasting easier. People can now download and listen on mobile devices.
  • Our SEO experience means we understand the importance of links and getting the right titles.
  • We don’t just provide production packages, we’ll help you publish it, market it and find advertising.

*http://www.edisonresearch.com/a-major-shift-in-podcast-consumption/

**http://www.journalism.org/2015/04/29/podcasting-fact-sheet/

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